Can you tell us a little bit about your new spice brand SIZL Spices?
SIZL is a heady, high quality range of spices designed to be practical for passionate, everyday cooks. It features windows so you can monitor levels, can be stacked for ease of storage and has wide lids, so you can get a measuring spoon inside. Importantly, it was designed by cooks and passionate spice lovers. We don’t sell anything we wouldn’t use in our kitchens!
What was the inspiration behind setting Sizl up?
I’ve been writing about food for over 13 years now and wondered why spices, which have such an extraordinary ability to inject flavour into food, are sold at not the best quality and in the most boring, uninspiring way. There is so much ignorance about them and spice jars often just end up gathering dust in the back of cupboards. So, I decided to start a spice company with three friends and business partners, all passionate cooks. My co-founder Amar Dani has been running a hugely successful wholesale organic spice operation for over a decade.