Original Biscuit Bakers Headline the Heritage Gingerbread Trail at Ginger & Spice Festival 2025
The Ginger & Spice Festival in Market Drayton is delighted to announce that Original Biscuit Bakers (OBB) will once again be the headline sponsors of the much-loved Heritage Gingerbread Trail & Contest. Taking place on Saturday 27th September 2025, the trail runs from 9.30am to 4.30pm and invites families to explore Market Drayton’s town centre while celebrating its unique gingerbread heritage.
A Family Favourite in Market Drayton
The Heritage Gingerbread Trail & Contest has become a highlight of the annual festival in Market Drayton, offering visitors a fun, interactive, and free way to discover the town. This year, 47 local businesses and organisations will proudly display imaginative gingerbread characters in their shop windows or premises, all dressed to the theme of “Characters from History”.
Families can collect a trail map, hunt for the gingerbread creations, and vote for their favourite. The character with the most public votes will win the People’s Choice Award, with additional winners selected by the Mayor of Market Drayton, Councillor Tim Manton, and guest judges Nick and Carol Ford from Acton Scott Heritage Farm.
Prizes to Be Won
Trail-goers who complete the map and answer all heritage questions correctly can enter a free prize draw. Categories include:
🧡 Adult winner: An artisan food & drink hamper
🧡 Child winner: A children’s gingerbread hamper
Winners will be announced after the festival, during the week commencing 29th September 2025.
More Gingerbread Fun with OBB
Alongside their sponsorship of the trail, Original Biscuit Bakers will:
Run a stall in the Spicy Artisan Market, selling their famous hand-decorated iced gingerbread and heritage Billington’s biscuits.
Host free gingerbread decorating workshops for children in the OBB Crafting Area.
Gemma Williams, Managing Director of OBB, said:
“We’re proud to support the Ginger & Spice Festival once again, especially the much-loved heritage trail. It’s a brilliant family event that brings Market Drayton’s history to life through food, storytelling, and hands-on experiences. The festival continues to grow in popularity, and we’re delighted to be part of something that celebrates the town’s unique culinary roots.”
Local Voices: Celebrating Heritage
Festival Director, Julia Roberts, added:
“We’re thrilled to once again have Original Biscuit Bakers as the headline sponsor of our Heritage Gingerbread Trail. Their support is invaluable in helping us celebrate Market Drayton’s unique heritage and bring our creative vision to life. The trail has become a firm family favourite, and this year we’re excited to see the imaginative window displays dressed to the theme ‘Characters from History.’ We’re also grateful for their support of the children’s crafting area, which enables us to offer free activities for the community to enjoy.”
Local volunteers Jane Moore and Julie Pryce, who manage the trail station, said:
“It’s always such a joy to see so many families taking part, with children spotting the wonderful gingerbread characters across town. The whole community gets involved, which makes the trail really special. We also look forward to sharing our growing collection of Market Drayton gingerbread memorabilia on our stall—it’s a tradition we’re proud to celebrate.”
About Original Biscuit Bakers
Based in Market Drayton, Original Biscuit Bakers are a family-run business known for their handcrafted, hand-decorated gingerbread biscuits. For over four decades, they’ve combined traditional baking techniques with creative flair, producing biscuits loved across the UK and beyond. Their designs reflect both artistry and heritage, making them a treasured part of the town’s culinary identity.
